Your business is in one of these places. Probably not all three.

You’re in the Market Square. Good. But the Advice Bureau has never heard of you. When someone walks in and asks for a name, they get one. It’s not yours.

Or you rank on Google, and in the Tavern — where people actually talk — no one has said your name in months.

Or you hired an agency. They gave you a dashboard. The dashboard was beautiful. Your revenue was the same.

There is a distance between where you are and where your clients are looking. That distance has a cost. It compounds.